Who is Behind the Genesis Car Brand?

The Genesis car brand is one of the most recognizable names in the automotive industry. But who is behind this iconic brand? Let’s take a look at the history and people behind the Genesis car brand.

History of Genesis

The Genesis brand was launched in 2015 by Hyundai Motor Group, one of the largest automakers in the world. The goal of the new luxury car division was to provide customers with a premium driving experience that was both luxurious and reliable. The first model released was the G90, which quickly became a popular choice for luxury car buyers. Since then, Genesis has released several other models including the G80, G70, and GV80 SUV.

Leadership Team

The leadership team behind Genesis is comprised of some of the most experienced and talented executives in the automotive industry. Manfred Fitzgerald is the Global Head of Genesis and has been with Hyundai Motor Group since 2012. He is responsible for overseeing all aspects of the brand’s operations, from product development to marketing and sales. Other key members of the leadership team include Chief Operating Officer SangYup Lee, Chief Design Officer Luc Donckerwolke, and Chief Technical Officer Albert Biermann.


Genesis has made a name for itself by pushing boundaries when it comes to innovation. The company has invested heavily in technology such as advanced driver assistance systems (ADAS) and connected car services that make driving safer and more convenient. They have also focused on creating an exceptional customer experience by offering concierge services such as valet pickup and drop-off for service appointments.

Overall, Genesis has become one of the most successful luxury car brands in recent years due to its innovative products, experienced leadership team, and commitment to providing an exceptional customer experience. With its commitment to excellence, it’s no wonder why so many people are choosing to drive a Genesis vehicle.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.