SIMPLI USERS & ADVERTISERS

For users, Simpli’s core technology enables enhanced mapping of search results and queries, more options in how search results are presented, formatted and organized, and more options in the content that can be accessed from a single, consolidated platform. Simpli allows users to search primary and related keywords across paid listings, organic web results, images, blogs, news and local listings.

Advertisers can access the right users through a simple, 3-step interface. Advertisers specify a sub-category, set the CPC, provide a title, description and target URL, and their text-based ad will be presented to the best users on sites most relevant to their web site. With the option to exclude specific websites, integrated conversion tracking and the ability to set minimum rates of conversion, spending limits by listing or budgets by campaign, the system provides the advertiser with an unprecedented level of transparency, control and simplicity.

For publishers, the Simpli AdBuild system allows full creative control over all contextual ads, search boxes and search directories through a single, powerful ad creation platform. The system allows publishers to dynamically customize and generate code for search boxes, search results pages, directories, and contextually targeted text ad units that take full advantage of the Simpli platform. The system also allows publishers to sell advertisers directly into their own inventory.

Simpli is about great technology enabling searchers, advertisers and publishers.



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